It is a new transparent display concept design from modern HYUNDAI IT.

This transparent display is equipped with up and down functions. When not in use, only some of the displays are exposed, so they do not appear to be TV at all.
The stable body is built with the feeling of concrete and metal inspired by natural materials. And some exposed transparent displays allow for the creation of bonfires, waterfalls, and fogging. The space is warmer or cooler, and various interiors are possible depending on the season and mood.

Of course, it can function as a TV or display.

borderless, clear and wit