The Proeight project was a brand renewal initiative. After years of operation, the brand had reached a point where change was necessary. The challenge was to preserve its heritage while steering it toward its future aspirations. Under the slogan, “Anyone can create makeup like an artist,” we incorporated bold graphics and a professional yet refined impression.

We also designed Proeight’s Gel Eyeliner, drawing inspiration from the palettes used by makeup artists. The product’s lid was designed to function as a palette, featuring a distinctively large, concave oval shape that reinforces the brand’s visual identity.