작품명
BEPHOR BI
제작년도 2025
수상분야 / 부문
뷰티
WINNER PRIZE
증서번호 202508070005
제작사
헤즈
브랜드 에이전시 순위 78 위
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‘BEPHOR BI’ 작품감상
BEPHOR IS A GLOBAL BEAUTY BRAND BORN FROM THE COMBINATION OF 'BEAUTY' AND 'METAPHOR,' DELIVERING MESSAGES OF SELF-LOVE AND HEALING WHILE RESPECTING DIVERSE RACES AND CULTURES. HEAZ HAS EMBODIED BEPHOR'S BRAND PHILOSOPHY THROUGH ITS LOGO, PACKAGING DESIGN, AND VISUAL IDENTITY.

THE PRODUCT NAME 'BRAID REVIVE' IS EMPHASIZED TO CLEARLY CONVEY ITS PURPOSE, WHILE THE USE OF ECO-FRIENDLY PAPER, EARTH PACK, REFLECTS THE BRAND'S COMMITMENT TO SUSTAINABILITY. THE COLOR PALETTE—BLACK, WHITE, BEIGE, AND GREEN—EXPRESSES ELEGANCE AND RESTRAINT, WHILE BRACKETS AND UNDERLINES HIGHLIGHT BEPHOR’S CORE VALUES.

THE VISUALS INTUITIVELY COMMUNICATE THE PRODUCT'S CHARACTERISTICS AND CONVEY A MESSAGE OF RESPECT FOR DIVERSE RACES AND CULTURES, FOSTERING A SENSE OF CONNECTION WITH CONSUMERS.