Bullsone is the leading brand in automotive care products in South Korea. Bullsone has renewed the container design and label design system of its existing products to meet the needs of the younger consumer demographic and simultaneously strengthen its brand image. The main product line has been designed to convey a trendy feel through bold color contrasts and intuitive typography.

For the Crystal product line, a design emphasizing premium quality with a metallic texture was applied, further highlighting Bullsone's expertise and heritage. Design Momentum effectively appeals to consumers in both online and offline stores through this differentiated package renewal, further emphasizing its expertise as a leading domestic brand.