'e-Pyeonhansesang' is the first apartment brand in Korea and the No.1 apartment brand recognized for various achievements leading the residential culture in Korea, and is presenting a new residential culture by introducing C2 HOUSE & CANVAS DESIGN, an emotional space that freely embodies individual tastes and lifestyles in line with the current generation who wants to have their own space. Accordingly, the design was carried out with the concept of making the identity of the existing e-life simple and clear, and customizing it to reflect individual characteristics and needs as the space changes.

For the welcome package for customers who will experience a better living environment and culture than before, we researched and visually reflected the brand's core values of e-Life 2.0 and the expectations of a better living environment and culture in the 'e-Pyeonhansesang', and tried to design the welcome package in such a way that the customer's expectations are gradually heightened as they experience the contents of the welcome package at each stage.