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‘AVIKUS BI’ 작품감상
Avikus is a brand specializing in autonomous navigation and smart ship technology, and is a subsidiary of HD Hyundai. It provides autonomous navigation solutions covering a wide range of vessel types, from large vessels to small and medium-sized vessels.
Avikus, an ocean mobility autonomous navigation specialized brand, has established a strategy to further strengthen the autonomous navigation brand assets of large vessels and small leisure boats through the 'One Avikus' brand policy so that it can be recognized and accepted as a global top-tier brand.
Avikus is a pioneering company in autonomous ship technology.
Avikus is a world-class autonomous navigation solution specialized startup founded by HD Hyundai, the world's number one shipbuilding company.
Avikus, a pioneering company in autonomous ship technology, needs to further strengthen its brand assets and be recognized/accepted as a global Top-Tier brand in the autonomous recreational boat market. Therefore, we have established an operational strategy to further strengthen brand assets for large commercial ship and small recreational boat autonomous navigation through the 'One Avikus' brand policy.
This is Avikus's brand operating system. The same design identity is used for brands under the brand.
'HiNAS / NEUBOAT', which perform the role of service brands, follow an integrated brand strategy centered on Avikus, and are operated separately as HINAS and NEUBOAT according to the characteristics of the commercial ship and recreaitonal boat markets.
We set a high warranty strength for Avikus and established a strategy to reduce Avikus's warranty strength for 'HiNAS / NEUBOAT' product lines that have a relatively lower contribution to brand value enhancement according to the integrated brand strategy centered Avikus for core autonomous ship technology and solutions performing the role of service brands.
* Warranty Brand: A form where a brand that has built strong brand value helps increase the value of individual brands.
아비커스는 자율운항 및 스마트선박 기술을 전문으로 하는 브랜드로, HD현대의 자회사입니다.
대형선박 뿐만 아니라 중소형 선박까지 다양한 선종을 아우르는 자율운항 솔루션을 제공하고 있습니다.
오션모빌리티 자율운항 전문 브랜드인 Avikus는 글로벌 Top-Tier 브랜드로 인식되고 수용될 수 있도록 'One Avikus' 브랜드 정책을 통해 대형선과 소형 레저보트의 자율운항 브랜드 자산을 더욱 강화하는 전략을 수립하였습니다.
Avikus, an ocean mobility autonomous navigation specialized brand, has established a strategy to further strengthen the autonomous navigation brand assets of large vessels and small leisure boats through the 'One Avikus' brand policy so that it can be recognized and accepted as a global top-tier brand.
Avikus is a pioneering company in autonomous ship technology.
Avikus is a world-class autonomous navigation solution specialized startup founded by HD Hyundai, the world's number one shipbuilding company.
Avikus, a pioneering company in autonomous ship technology, needs to further strengthen its brand assets and be recognized/accepted as a global Top-Tier brand in the autonomous recreational boat market. Therefore, we have established an operational strategy to further strengthen brand assets for large commercial ship and small recreational boat autonomous navigation through the 'One Avikus' brand policy.
This is Avikus's brand operating system. The same design identity is used for brands under the brand.
'HiNAS / NEUBOAT', which perform the role of service brands, follow an integrated brand strategy centered on Avikus, and are operated separately as HINAS and NEUBOAT according to the characteristics of the commercial ship and recreaitonal boat markets.
We set a high warranty strength for Avikus and established a strategy to reduce Avikus's warranty strength for 'HiNAS / NEUBOAT' product lines that have a relatively lower contribution to brand value enhancement according to the integrated brand strategy centered Avikus for core autonomous ship technology and solutions performing the role of service brands.
* Warranty Brand: A form where a brand that has built strong brand value helps increase the value of individual brands.
아비커스는 자율운항 및 스마트선박 기술을 전문으로 하는 브랜드로, HD현대의 자회사입니다.
대형선박 뿐만 아니라 중소형 선박까지 다양한 선종을 아우르는 자율운항 솔루션을 제공하고 있습니다.
오션모빌리티 자율운항 전문 브랜드인 Avikus는 글로벌 Top-Tier 브랜드로 인식되고 수용될 수 있도록 'One Avikus' 브랜드 정책을 통해 대형선과 소형 레저보트의 자율운항 브랜드 자산을 더욱 강화하는 전략을 수립하였습니다.
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