Due to the unstable situation in neighboring countries, young people (generation X and millennials) moving to Luxembourg are rising. The quality of life is high with the government's efforts and sponsorship, but people leave Luxembourg to recharge their vitality and positive energy. Cultural content for young people is very scarce.

Through the SANG NOIR brand, we want to meet the entertainment for young people in Luxembourg. It aims to provide products (clothes, supplements, cosmetics) and places and cultural events for the life- style pursued by Sang Noir.