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‘LAFUMA BI’ 작품감상
New Step Beyond the Outdoor All Air Hiker and LAFUMA in the world, who pursue
my better life and realize their own values through various activities, cheer for all those movements.
In the aftermath of COVID-19, as outdoor activities to avoid infection have increased, the number of Generations Z who enjoy outdoor sports has increased to the extent that the new term Sanlin, Deung-rin has emerged.
Generation Z, which values taste, also regards outdoor products as a means of expressing their individuality, and needs for products that suit both daily life and outdoor activities continue to emerge.
In response to these market conditions, LAFUMA wants to change its name to LAFUMA PLUS and introduce a new brand aimed at Generation Z, so the goal of this project is to revitalize the brand with a younger and more differentiated image, breaking away from the existing outdoor brand image that focused only on function and quality.
LAFUMA brand strengths and defining the brand value of LAFUMA PLUS, which is one level higher. Starting with the logo symbol, which is the basis of the brand, it will be developed and applied to all graphic elements and media.
LAFUMA New Step Beyond the Outdoor All Air Hiker and LAFUMA in the world, who pursue my better life and realize their own values through various activities, cheer for all those movements.
my better life and realize their own values through various activities, cheer for all those movements.
In the aftermath of COVID-19, as outdoor activities to avoid infection have increased, the number of Generations Z who enjoy outdoor sports has increased to the extent that the new term Sanlin, Deung-rin has emerged.
Generation Z, which values taste, also regards outdoor products as a means of expressing their individuality, and needs for products that suit both daily life and outdoor activities continue to emerge.
In response to these market conditions, LAFUMA wants to change its name to LAFUMA PLUS and introduce a new brand aimed at Generation Z, so the goal of this project is to revitalize the brand with a younger and more differentiated image, breaking away from the existing outdoor brand image that focused only on function and quality.
LAFUMA brand strengths and defining the brand value of LAFUMA PLUS, which is one level higher. Starting with the logo symbol, which is the basis of the brand, it will be developed and applied to all graphic elements and media.
LAFUMA New Step Beyond the Outdoor All Air Hiker and LAFUMA in the world, who pursue my better life and realize their own values through various activities, cheer for all those movements.
