Namyang Dairy Products, one of the top three milk companies in Korea, is a specialized processing company that produces, processes, and sells food products such as dairy products and beverages. The powdered milk product line was one of Namyang's main products, which had the No. 1 position in the domestic powdered milk market. However, competition for the location of the milk powder market has intensified due to the growth of competitors and the rapid influx of overseas products, which made the enhancement of the Namyang's brand power necessary.

Accordingly, in order to resolve Namyang's needs for package development to strengthen Namyang's identity and secure market competitiveness, we carried out package renewal work for Imperial XO, a representative product of Namyang Powder.

Founded in 1964, Namyang Dairy Products launched Korea's first powdered milk product in 1967, marketing its expertise and quality in researching powdered milk products for 55 years. Imperial XO is the most representative product in Namyang's milk powder lineup, and as the product name shows, it has a long history and reliability as a starter in the Korean milk powder industry. Imperial XO is also the most sold milk powder product in Korea. Reflecting Namyang's pride in its products, the package has been renewed based on its unique sentence symbol and gold color.

The Imperial XO project has differentiated itself from existing powdered milk products by targeting women in their 30s, which is the major consumer group. Beyond the universal image reminiscent of powdered milk, it uses sensory emblems and metallic materials that are differentiated from existing powdered milk packages, allowing milk powder to be recognized as an object.