Namyang Dairy Products, one of the top three milk companies in Korea, is a specialized processing company that produces, processes, and sells food products such as dairy products and beverages. The powdered milk product line was one of Namyang's main products, which had the No. 1 position in the domestic powdered milk market. However, competition for the location of the milk powder market has intensified due to the growth of competitors and the rapid influx of overseas products, which made the enhancement of the Namyang's brand power necessary.

Accordingly, in order to resolve Namyang's needs for package development to strengthen Namyang's identity and secure market competitiveness, we carried out package renewal work for Imperial XO, a representative product of Namyang Powder.

We highlighted reliable quality with Bl with point elements in modern Gothic font. Rolls the corners of vowels (e.g., o, I, 2, etc.) to capture a delicate feeling, and delivers a stable, solid image with a straight line of consonants.

We reinterpreted the sentence symbol of the existing package into a hand-drawing form containing the dissimilarity of the product. The symbols inserted in the local area are inserted in richer visuals and larger scales, allowing visual traditions to be felt, while delicate line details improve density. It also inserts a radial line behind the symbol to add a focused impact to the symbol.