To commemorate the 100th anniversary of Samyang Group, Studio fnt developed a dedicated identity and designed a range of applications and commemorative items. The Samyang Group 100th Anniversary Identity seeks to honor the company’s rich legacy while embracing the challenges of the next generation and a forward-looking vision.

The “circle,” inherited from the existing CI elements, and the “ellipse,” derived from it, intersect from different directions to form a “vessel” that holds the history of the past century and a “window” that opens to the future. The flexible and dynamic forms resonate with the times, visually expressing Samyang Group’s spirit and vision, which have enriched lives for over a century.