COWAY has launched BEREX, an endorsed brand dedicated to in-depth research and development in these fields.

COWAY, a company with a long history, focuses on the basic elements of life, with a particular emphasis on the areas of sleep and relaxation. To delve deeper into this focus, COWAY has launched BEREX, an endorsed brand dedicated to in-depth research and development in these fields.

While flexibly applying the identity of the parent brand, we have also established a distinct identity for BEREX as a specialist brand. This includes defining the brand, crafting a brand story, and developing a brand strategy, which we have compiled into a guidebook.

We have designed a variety of applications, including packaging and user guidebooks, to support the brand's outreach and user engagement.