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‘HERITAGE SPIRIT BX’ 작품감상
Brave, but flex.
As a re-branding project for premium golf wear brand Mackayson, Clan Mackay's motto, MANUFORTI, a Scottish word meaning strong hand, was reinterpreted into the new slogan Brave, but Flex, emphasizing a flexible spirit.
By deriving various visual elements that reflect the history of the country where golf is based, a storytelling tower was created that connects McKayson and Scottish originality.
By maintaining Mackayson's business values and at the same time blending the autonomy and spirit of Scottish Mackay, we presented a better brand direction and definition rather than ALL NEW.
Through the 23FW convention, we provided a comprehensive experience linking archives, music, and catering, focusing on visual elements.
borderless, clear and wit
As a re-branding project for premium golf wear brand Mackayson, Clan Mackay's motto, MANUFORTI, a Scottish word meaning strong hand, was reinterpreted into the new slogan Brave, but Flex, emphasizing a flexible spirit.
By deriving various visual elements that reflect the history of the country where golf is based, a storytelling tower was created that connects McKayson and Scottish originality.
By maintaining Mackayson's business values and at the same time blending the autonomy and spirit of Scottish Mackay, we presented a better brand direction and definition rather than ALL NEW.
Through the 23FW convention, we provided a comprehensive experience linking archives, music, and catering, focusing on visual elements.
borderless, clear and wit
