Studio roam worked on the branding of SOCIAL BEVERAGES, a non-alcoholic beverage brand in London.

SOCIAL BEVERAGES has a bold and sophisticated motto; offering a new experience in socializing and having fun with people – without a drop of alcohol. SOCIAL BEVERAGES wanted to express a non-mainstream brand spirit that was antithetical to the adult beverage culture tied to alcohol. It also sought to communicate through a diverse but restrained, consistent online image, including Instagram.

Roam created a logo of progressive spirit, such as the slogan OUTRAGEOUS BEVERAGES, based on the handwritten logo used by the brand owner. We used grid graphics, hand-drawing, and the brand owner's handmade collage and drawing to deliver her bold and passionate message in a loud and fun way. We've used the Brand Image Checklist to help communicate through a variety of venues, such as Instagram and Facebook, consistently applying the brand message in every application.

SOCIAL BEVERAGES made a successful debut at the Mindful Drawing Festival in August 2018.