STUDIO OKGO rebranded Café Ephemera located on the first floor of LCDC SEOUL by expanding its core universe the story of Coffee Boy and the Three Rabbit Knights into a unified visual identity. This narrative grounded in the café’s philosophy of delivering fleeting emotions through a cup of coffee became the foundation for the illustration style graphic modules and color system.

We designed packaging coffee bean tags signage and spatial details so the world-building extends across every touchpoint and creates an immersive brand experience unique to Café Ephemera. Through this approach the café moves beyond a simple coffee space and becomes a symbolic world where small and quiet moments flow linger and reach the people who need them.