We have been managing the visual identity of Supermom, a Thai beauty brand, by developing its packaging system. Since 2023, we have collaborated with Supermom on the design of nearly 20 products. Each packaging system is tailored to reflect the unique characteristics of the products, while contributing to the establishment of a distinct identity exclusive to Supermom.

Our designs aim to resonate with the Thai market, emphasizing the importance of local and cultural nuances. This project focuses on understanding the perception of colors in warm climates, the unique features of Thai typography, and the distinct design trends seen in Thailand. Through this approach, we are building a cohesive and compelling identity for Supermom.