The Core Value Icons Graphic Guidebook was commissioned to efficiently disseminate the Hyundai Motor Group's core values to its internal members. It involved a comprehensive review of existing graphic elements and guidebooks that had been previously designed and used within the organization.

From A to Z, all aspects were thoroughly examined, including actual applications and developments, ranging from printed materials to interior designs and signage. The goal was to remove any unnecessary elements that could lead to misunderstandings and create a more user-friendly and approachable guide for utilizing the core value icons.

The final product was a comprehensive guidebook that allowed for easy and friendly application of the core value icons across various items and contexts.