NH Today's Farming is the core initiative of Nonghyup (National Agricultural Cooperative Federation) as part of their digital innovation program, preparing for the transformation of modern agriculture into a technology-driven industry. It serves as an online communication platform that combines traditional agricultural information with ICT-based big data to facilitate easy sharing of cutting-edge farming techniques and lifestyle information.

With a specialized search function for agricultural information, NH Today's Farming enables convenient access to valuable knowledge. Moreover, it establishes segmented community channels for various farming sectors, fostering in-depth information exchange. Leveraging Nonghyup's long-standing trust, the platform integrates scattered agricultural information channels and further encourages the sharing of personal experiences and digital farming technologies.

By collaborating with various agricultural cooperatives, NH Today's Farming provides comprehensive support, ranging from agricultural technology, facility construction, financial assistance, to distribution and sales. It brings together a wealth of useful information across all stages of farming. Through shared concerns and assistance from an agricultural perspective, the platform aims to build a robust and stable foundation for ICT-based farming guidance, fostering a cooperative model that benefits farmers and local communities alike.