The Barle project was a brand renewal initiative. As with any renewal project, reinterpreting an existing brand identity came with its challenges. Instead of focusing on how to make it different, we prioritized expressing the core values of Barle. Through the imagery of morning sunlight streaming through curtains, we sought to convey joy, vitality, love, and delight. The warm diffusion of yellow light became the signature element of Barle’s identity.

Our collaboration with Barle extends across all aspects of the brand. From art direction to digital content management, we are dedicated to supporting the continuous growth of the brand.