We created the Laneige Lip & Eye Educational Tool Kit to visually and interactively convey the product’s core message, “bouncy & firm.” Inspired by the “Whack-a-Mole” game, the kit features an interactive design where users can press spring-attached balls labeled with the key benefits using a soft hammer.

With Laneige’s signature pink as the key color, the kit ensures brand consistency while delivering a fun, hands-on experience. Packaged in a portable transparent PVC bag, it ensures convenience for educators while maintaining a playful, memorable experience that reinforces the product’s benefits.