Manta is a global webtoon platform owned and operated by RIDI Corporation. Manta is Korea's first webtoon subscription-based service, allowing members to read unlimited content in the app at a fixed price.

Case-creative developed the brand identity tailored to Manta's business strategy, a new brand under RIDI. As a newly established brand with no existing customer awareness, we aimed to visualize the service's core attributes intuitively through its identity. Drawing inspiration from the mysterious and colossal manta ray, as well as the Korean word meaning many, we designed the initial letter M of the brand name to resemble the silhouette of a manta ray. The symbol and wordmark were crafted using bold, flowing curves to evoke a friendly imagery associated with cartoon services.