작품명
Cellen Doctor 패키지
제작년도 2021
수상분야 / 부문
뷰티
WINNER PRIZE
증서번호 202508270003
제작사
미니멀리스트
패키지 에이전시 순위 16 위
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‘Cellen Doctor 패키지’ 작품감상
The beauty that people and nature create together: Cellen Doctor
Cells in our body embrace nature, and nature has the ability to heal itself. Our products help us heal ourselves by adding natural ingredients. With the philosophy of Less Chemical and Waterless, Cellen Doctor makes products with natural raw material properties through plant complex extracts and natural essence oil.

The Essence
It contains only the natural ingredients that are essential for healthy skin. We approach sincerely at reasonable prices so that anyone can enjoy good ingredients and materials.

Naturalism
Cellen Doctor adds natural ingredients to help heal itself. Green tea, figs, and mulberry extracts grown in sunlight/wind/soll in the southern part of 34 degrees north latitude are the basis for natural ingredients.

Minimalism
It provides maximum effects with minimal ingredients. Our products which have made rinsing better, realize zero-waste with consumers by reducing water consumption. We strive for sustainable beauty and a sustainable planet.

LOGO/SYMBOL
The logotype is designed as a typeface with a prominent curve shape to express the feeling of the organic flow of cells. Thanks to the horizontal/vertical designed logotype, it can be efficiently used in a large and narrow area as needed as well as freely applied and used according to the situation based on the basic type. Symbols are modeled after the first letter C so that they can increase readability and can be used even in small media.

In nature, cells are newly created, divided, and endlessly repeated to create and heal life.
The logotype resembles the organic form and flow of vital cells.

The basic brand color is a combination of dark green colors which reminisce nature. The combination of the main color is freely used depending on the situation and expresses the mood of Cellen Doctor.

The typeface system is a set of fonts designated for consistent identity expression and can be selected and used according to the nature or content of the medium. The basic English display typeface uses a unique font 'Gaia' that reveals organic curves and cell flow well, and the communication typeface uses 'Adobe Caslon Pro', which can maintain readability and brand texture. The Korean typeface is designated as a highly readable 'Noto Sans'.


사람과 자연이 함께 만드는 아름다움, 세렌닥터
우리 몸의 세포(Cell)은 자연을 품고 있고, 자연은 스스로 치유의 능력을 갖추고 있다. 자연원료를 더해 스스로 치유를 도와주는 세렌닥터는 Less chemical, Waterless의 철학으로 식물복합추출물과 천연 에센스 오일을 통해 자연 원료적 특성을 고스란히 가진 제품을 만들고자 한다.