작품명
PARADISE BUTIQUE 패키지
제작년도 2024
수상분야 / 부문
식음료
BEST PRIZE
증서번호 202508270005
제작사
토마스 스튜디오
패키지 에이전시 순위 12 위
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‘PARADISE BUTIQUE 패키지’ 작품감상
Paradise Boutique is a premium bakery, offering bakery items meticulously crafted by expert pastry chefs.
we needed a rebranding that goes beyond the existing image to convey this experience.
we systematically incorporated patterns and icons into our packaging to showcase our expertise.
This process began with the keyword 'Art.' We believed that 'the act of a pastry chef baking bread' is similar to 'an artist creating a masterpiece.' so we refined the product features into abstract shapes and applied them as pattern art, using subtle embossing to present our high-end work of art, offering consumers a unique perception.

To showcase our expertise in the bakery product category, we systematically incorporated patterns and icons into our packaging. The process of patterning this product category began with the keyword 'Art'.
We believed that 'the act of a pastry chef baking bread' is similar to 'an artist creating a masterpiece'.
high-end work of art, offering consumers a unique perception.

As a boutique bakery brand within a hotel, Paradise offers package products with various combinations.
To minimize the environmental impact, we have developed a structure for Paradise Boutique that allows for three types of paper supports to be included in one box. Therefore, it can be provided in three product configurations with one package support structure.