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‘CITY E&C PRADIUM BI’ 작품감상
PRADIUM is a residential brand of CITY E&C.
It is a combination of the words Pride, I, which means people, and -um, which means home.
It is a brand that contains CITY E&C's philosophy to build a house that enhances the value and pride of people living.
We feel proud by living the life that we can be most like ourselves.
Our pride arises by becoming a person who makes our precious people feel proud.
We feel proud when we can be better me.
The concept of Life Narrative encompasses an individual's unique way of life and preferences, culminating in an attitude shaped by accumulating everyday moments, where life itself becomes a source of pride, encapsulating the essence of Pradium's design philosophy. To effectively convey this concept, utilize and emphasize the imagery provided by the layer that Narrative offers.
The brand mark, in the form of repeated, rotating, intersecting and connecting stripes, symbolizes the harmony of the unchanging values of housing and contemporary lifestyles that Pradium seeks. The intersecting shape at the top of the word mark and monogram is a design that implicitly conveys the image of a pillar, in which the life of the residents contained in the pradium becomes pride.
Pradium's primary color, Orange, symbolizes the vibrant attributes of residential brands that always suggest sophisticated residential trends that are best suited to contemporary residential culture.
It is used in conjunction with Black, White and Gray to deliver new images of Pradium
with care and sensitivity.
Pradium's designated font is visually harmonious, reflecting the morphological characteristics of Pradium's brand mark, and uses TT Hoves Pro, which can deliver a sophisticated impression.
Pradium's application serves as the overarching design interface to most directly communicate Pradium's unique brand image to customers. We prioritize developing designs that faithfully convey Pradium's message in various formats, ranging from concise and highly focused formats to functionally versatile ones.
It is a combination of the words Pride, I, which means people, and -um, which means home.
It is a brand that contains CITY E&C's philosophy to build a house that enhances the value and pride of people living.
We feel proud by living the life that we can be most like ourselves.
Our pride arises by becoming a person who makes our precious people feel proud.
We feel proud when we can be better me.
The concept of Life Narrative encompasses an individual's unique way of life and preferences, culminating in an attitude shaped by accumulating everyday moments, where life itself becomes a source of pride, encapsulating the essence of Pradium's design philosophy. To effectively convey this concept, utilize and emphasize the imagery provided by the layer that Narrative offers.
The brand mark, in the form of repeated, rotating, intersecting and connecting stripes, symbolizes the harmony of the unchanging values of housing and contemporary lifestyles that Pradium seeks. The intersecting shape at the top of the word mark and monogram is a design that implicitly conveys the image of a pillar, in which the life of the residents contained in the pradium becomes pride.
Pradium's primary color, Orange, symbolizes the vibrant attributes of residential brands that always suggest sophisticated residential trends that are best suited to contemporary residential culture.
It is used in conjunction with Black, White and Gray to deliver new images of Pradium
with care and sensitivity.
Pradium's designated font is visually harmonious, reflecting the morphological characteristics of Pradium's brand mark, and uses TT Hoves Pro, which can deliver a sophisticated impression.
Pradium's application serves as the overarching design interface to most directly communicate Pradium's unique brand image to customers. We prioritize developing designs that faithfully convey Pradium's message in various formats, ranging from concise and highly focused formats to functionally versatile ones.
