STUDIO OKGO designed and developed a welcome kit for new employees across all affiliates of HD Hyundai.
To reflect the brand’s vision and identity as a global leader in shipbuilding, energy, and industrial machinery, the kit drew inspiration from the cubic and void architectural language of HD Hyundai’s headquarters and was constructed as a modular steel system.

The kit transforms into multiple functional forms a toolbox, tray, and pegboard providing both utility and long-term durability. Its precisely divided interior ensures secure storage of essentials, while its clean, adaptable design allows it to be reused as a desk object, seamlessly integrating the HD Hyundai brand experience into daily work life.

More than a welcome gift, the kit serves as a symbolic bridge between new employees and the brand values of HD Hyundai.

This project was brought to life in collaboration with RARERAW, a lifestyle brand specializing in steel-based design, ensuring that the final product faithfully embodies HD Hyundai’s structural aesthetics and functional precision.