Joongho Choi Studio collaborated with Lotte to design the Cacao Grinder. This product not only commercializes cacao nibs in spaces like cafés but also visually showcases the production process, bridging the gap between producers and consumers while refreshing the ambiance and mood of the space. The Cacao Grinder serves a dual purpose: it performs as a visual spectacle, highlighting the production process, and naturally conveys trust and professionalism in the product's design. Featuring a stackable assembly structure, the product operates effortlessly through a control panel conveniently located on its side.