Joongho Choi Studio collaborated with LG Electronics to design the MX (Mobility eXperience) platform, which extends AI home functionality into mobility spaces.

The MX platform offers a lifestyle solution for mobility, transforming vehicle interiors into personalized, mobile spaces tailored to each customer’s unique lifestyle by combining AI appliances and IoT devices.

This innovative platform incorporates modular designs of home appliances typically found in living rooms, dressing rooms, bedrooms, and kitchens. It allows customers to create a mobility space that best suits their needs.

For those who need a private space outside their homes, the MX platform provides multifunctional areas, offering a cozy retreat that feels like home, a studio for computer work, or a hobby and leisure space for activities like reading and movie-watching. This forward-thinking approach delivers a mobility experience optimized for individual lifestyles, redefining the way we live and move.

Hyper-personalized spaces go beyond the constraints of time and place, seamlessly connecting to every moment of the customer’s journey. We are aiming for a lifestyle space platform, bringing the convenience of home appliances to every part of the mobility experience. Our solution is to provide an ecosystem that integrates mobility, various partnership services, and the LG AI home. All these experiences begin with Mobility eXperience Platform, Lifestyle Solution for Mobility subscription service.