작품명
VICTIM VI
제작년도 2023
수상분야 / 부문
식품/F&B
WINNER PRIZE
증서번호 202506170013
제작사
아우라지디자인
브랜드 에이전시 순위 37 위
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‘VICTIM VI’ 작품감상
VICTIM is a healthy brand that suggests a new drinking culture.
Those who offered low-calorie and sugar-free alcoholic beverages wanted to create alcoholic beverages that people could enjoy without burden.
We referred to ourselves as victims and used the avant-garde naming of VICTIM, and we tried to express the serious theme of sacrifice with wit, not weight.
Inspired by the image of the bride holding the Holy Grail, she likened the canned vodka to the Holy Grail under the concept of 'The Holy Grail,' and said, 'What if the Holy Grail turns into a vodka?' I tried to maximize the irony by asking the question.
Black - White's use of color and traditional patterns was intended to give the impression of a simple but powerful, sanctimonious look, and was greatly inspired by Kanye West's music and music videos.