We undertook the redesign of PEACOCK's meal kit packaging, a leading brand in the meal kit market. The design work covered four product lines: Korean cuisine, Western cuisine, Oriental dishes, and collaboration products, each tailored to its unique characteristics. The goal was to ensure that each product line stands out clearly when displayed on shelves, while also introducing a fresh new style. This was done to break away from the previous packaging design and create a distinctive, modern look that enhances product differentiation.