Hancom Office is a leading document processing program developed by Hancom Inc., renowned for its word processing capabilities. Hancom's technological expertise has gained recognition not only in the domestic market but also in international markets, such as Central and South America, China, India, Russia, and the Middle East, contributing to its high market share worldwide. As part of its diverse global strategies, Hancom developed Hancom Office NEO, a version aimed at improving compatibility, to meet the needs of the global market, necessitating a brand design for Hancom Office NEO.

BrandSmith pondered over the distinctive features of Hancom Office NEO and sought to create a design that embodies its adaptability to the global audience while highlighting its diverse and user-friendly advantages. As a result, the 'arrowhead' motif was used in the design to represent these attributes. BrandSmith developed the symbol, logo type, package design, and app icons for Hancom Office NEO, capturing its unique identity and functionality.