We led the renewal of POPOTE, a baby meal brand that has grown steadily since the early 2000s. Facing an increasingly competitive market, the brand underwent a transformation to strengthen its position. For a baby meal brand, earning the trust of customers is paramount, making a reliable and approachable visual identity essential.

We introduced a friendly illustration-based visual style to reflect the care and dedication of parents. The art direction focused on enhancing trustworthiness by transparently showcasing the manufacturing process, reinforcing the brand’s commitment to quality and honesty.