MYLIGHT is an all-in-one learning brand designed to help users continue their educational journey in a light and enjoyable way, seamlessly integrated into their everyday lives. Through this rebranding, MYLIGHT has evolved beyond a simple worksheet-based service to offer a comprehensive learning solution that includes lecture videos and personalized kits. Inspired by its name — “my light” — the brand has been redefined as a supportive presence that shines a spotlight on each user’s unique path to growth, encouraging self-directed and sustainable learning routines. The rebranding was led by STUDIO OKGO, which oversaw everything from verbal branding — including slogan development, and tone of voice — to visual branding, such as the logo, color system, and graphic motifs. With a tone and manner that is warm yet simple, the renewed MYLIGHT aims to reduce the pressure of learning while delivering meaningful, personalized content. By offering flexible formats that suit various lifestyles and preferences, MYLIGHT aspires to become a brand that helps users build lasting and fulfilling learning habits.

The learning book system is carefully designed to systematically support learners' growth through a four-level structure, with each level consisting of a 12-week program. To help learners easily track their progress and seamlessly transition to the next stage, we have meticulously designed the learning flow using visually intuitive geometric graphics. Additionally, the same system has been applied to learning materials in 12 languages, including English, ensuring a consistent learning experience worldwide. This allows learners to study at their own pace with confidence, set clear goals, and experience a sense of achievement, fostering more effective and meaningful growth.