LBOX was established in 2019 with the goal of solving issues in the domestic legal market, such as the asymmetry of legal information, through data. Since launching its first service, a judicial decision research service, in March 2020, LBOX has become Korea's leading LegalTech platform, offering diverse and innovative legal analytics services based on vast legal data and machine learning technology.

Studio OKGO has rebranded LBOX to symbolize its technological prowess and instill a sense of trust. Our design scope having in-depth interviews with a total of 20 people, including internal members and lawyer clients of LBOX, leading to the establishment of the slogan Where Law Meets People. The symbol, which reinterprets the ‘L’ in LBOX into a form where two sides meet at an intersection to indicate a new point, expresses the fusion of technology and people and symbolizes the transparency of law and information through its transparent material.

The motion-applied symbol was created as a versatile tool that symbolizes LBOX's technological strength and can be used anywhere.