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‘FOREST BI’ 작품감상
Greenfinger FOREST was inspired by the comfort provided by Korean nature.
FOREST combines clean ingredients sourced from nature with potent energy to offer skin both natural health and relaxation. Emphasizing the functionality and comfort of the high-efficacy, clean beauty brand FOREST, we developed a visual identity to establish it as a premium skin and body care brand suitable for everyone.
We have clarified FOREST's customer touchpoints (the appeal a brand must ultimately possess), core values (the values a brand should primarily reinforce), and technologies and ingredients (the values a brand must establish in the market). Based on this, we have redefined the new brand essence.
We have developed a logotype and graphic system inspired by the vertical imagery derived from forests and trees, as well as the organic characteristics of the spaces where wind flows between the trees. This system emphasizes functionality while conveying a comfortable and clean image.
We have developed icons capable of conveying FOREST's various benefits.
By utilizing typography and simple graphics within circular lines, we ensure that information is communicated easily and clearly.
We have established a packaging system to address various issues with the existing products, such as inconsistencies between Korean and English typography, ambiguous exposure levels and display standards for the mother brand, overly segmented flavor colors, mixed icon hierarchy, and inconsistency in container design.
To enhance the brand recognition of FOREST as an independent entity rather than relying on the mother brand, we developed a brand-centric structural layout system. Additionally, we proposed container designs and a color system that convey a premium image unique to FOREST.
FOREST combines clean ingredients sourced from nature with potent energy to offer skin both natural health and relaxation. Emphasizing the functionality and comfort of the high-efficacy, clean beauty brand FOREST, we developed a visual identity to establish it as a premium skin and body care brand suitable for everyone.
We have clarified FOREST's customer touchpoints (the appeal a brand must ultimately possess), core values (the values a brand should primarily reinforce), and technologies and ingredients (the values a brand must establish in the market). Based on this, we have redefined the new brand essence.
We have developed a logotype and graphic system inspired by the vertical imagery derived from forests and trees, as well as the organic characteristics of the spaces where wind flows between the trees. This system emphasizes functionality while conveying a comfortable and clean image.
We have developed icons capable of conveying FOREST's various benefits.
By utilizing typography and simple graphics within circular lines, we ensure that information is communicated easily and clearly.
We have established a packaging system to address various issues with the existing products, such as inconsistencies between Korean and English typography, ambiguous exposure levels and display standards for the mother brand, overly segmented flavor colors, mixed icon hierarchy, and inconsistency in container design.
To enhance the brand recognition of FOREST as an independent entity rather than relying on the mother brand, we developed a brand-centric structural layout system. Additionally, we proposed container designs and a color system that convey a premium image unique to FOREST.
