pickywicky is introducing a new collaboration menu with various partners to the world where you can enjoy Korean traditional food in a simple and diverse way, looking at traditional Korean food from a new perspective. pickywicky believes that food has the power to connect people and make them happy. 'Enjoy' is also the most important value that PickyWicky considers. Rather than following past traditions or existing interpretations, we designed pickywicky's brand story to break down the boundaries between people with different cultures and backgrounds through food and deepen conversation and atmosphere.

The pickywicky logo looks at traditional Korean food from a new perspective, breaking away from the existing perspective, and uses a speech bubble as a motif to symbolize communication to connect people with different cultures and backgrounds, so that the brand essence of enjoying food can be understood even without speaking the language. We developed a character with a pleasant expression that is easy and fun to use.

The pickywicky Kimchi can package directly expresses the state of eating and ingredients according to the taste through illustrations so that even if the food itself is unfamiliar, you can understand what it tastes like, and indirectly expresses the feeling of the taste through speech bubbles and colors. I did.

The pickywicky application design was designed in a pleasant and fun way using brand symbols, logos, speech bubble graphics, and farmer illustrations.