KATSEYE is a global girl group composed of six members who were chosen through the final selection of the joint audition program, The Debut: Dream Academy', which is a collaborative project between HYBE and GEFFEN RECORDS. Members from different cultural backgrounds and experiences have united under one dream, growing by embracing diversity and individuality, while creating authentic and genuine music.

The group name refers to a cat's eye gemstone, which radiates a spectrum of colors depending on the direction from which it's viewed - much like the group's members. Each member exudes her own distinet aesthetic and talents. Hailing from six different cities across three continents, this diverse group is united as one in KATSEYE, glowing powerfully together.

The six members of KATSEYE come from different cultural backgrounds, but together, they create a powerful and brilliant light.
They shine even more splendorously as they come together toward a shared dream.
At the same time, they emit a mystical and colorful glow that shifts from moment to moment.
This narrative is visualized through the ever-changing KATSEYE GEMSTONE.

The symbol of KATSEYE is a 3D-based Animated Symbol. We aimed to create a Symbol designed exclusively for KATSEYE.
It features an intuitive representation of the cat's eye gemstone, which emits different lights depending on the viewing angle, combined with vibrant, distinctive materials.

The basic symbol is derived from an aesthetically balanced moment of the Animated Symbol.
The extended horizontal axis of the shared dream represents the KATSEYE EFFECT.
The fluid, light-smeared shapes in both the Symbol and Logotype reveal KATSEYE's unique materiality.