(주)허스키폭스의 또 다른 수상작
제작사의 더 많은 수상 작품 보기
‘Customellow BI’ 작품감상
customellow, launched in 2009, is a retro contemporary menswear brand that has
long been beloved by fashion enthusiasts for its witty sense of style and artistic approach. the newly developed brand identity conveys customellow's distinctive values by discovering forgotten classic moments and reinterpreting them from a unique perspective, to customers through a more modern expression.
customellow's design concept, 'the mellow eye', represents a unique and witty perspective that views the ordinary in an unfamiliar way. this concept serves as the basis for the brand's design system.
the new brandmark features a slanted letter 'e' to signify 'the mellow eye' and has a distinctive typeface width that inherits the typewriter typeface, an asset of the previous brandmark.
customellow's candle symbol is meant to subtly spread the brand's unique sensibility. we trimmed the unnecessary parts of the previous symbol and redesigned it with a minimal, contemporary style.
long been beloved by fashion enthusiasts for its witty sense of style and artistic approach. the newly developed brand identity conveys customellow's distinctive values by discovering forgotten classic moments and reinterpreting them from a unique perspective, to customers through a more modern expression.
customellow's design concept, 'the mellow eye', represents a unique and witty perspective that views the ordinary in an unfamiliar way. this concept serves as the basis for the brand's design system.
the new brandmark features a slanted letter 'e' to signify 'the mellow eye' and has a distinctive typeface width that inherits the typewriter typeface, an asset of the previous brandmark.
customellow's candle symbol is meant to subtly spread the brand's unique sensibility. we trimmed the unnecessary parts of the previous symbol and redesigned it with a minimal, contemporary style.
