LF has led the advancement of the Korean fashion industry and has grown into a diverse cultural business.
LF mall, a representative shopping mall of LF, is a lifestyle platform that distributes its own brand and products of various brands.
Through the new branding of LF mall, we strengthen the brand image of LF mall and deliver a unique brand experience to customers with a design system that considers the digital environment.

LF mall is a distribution platform that sells LF's own brands and various store brands.
It sells about 800 brands in various fields such as fashion, beauty, and lifestyle.

We systemize the brand by considering the characteristics and value of LF mall.

Square and circle, the basic element that makes up the brandmark, stand for reason and emotion, respectively.
These two characteristics combine to represent the value of LF mall.