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‘idus BI’ 작품감상
idus, the largest handmade online platform in Korea, has grown with the vision of expanding and popularizing the handmade market since 2014. In addition, idus is leading the online and offline handicraft field beyond the sales-oriented open market. Through this brand identity renewal with HuskyFox, idus has solidified its status as a platform that provides consumers with a special product experience and helps artists grow.
idus has created a virtuous cycle structure in which everyone coexists between the platform, artists, and customers. Through this, idus is helping to expand the handmade market and creating a culture of consuming valuable works.
idus is a handmade platform that embraces all age groups and genders. idus does its best to make sure everyone can agree on why handmade is expensive and slow, and that it's worth it.
With a brand identity that contains the value of such a handmade platform, idus wants to establish itself as a brand loved by all artists and customers.
idus is an online and offline marketplace that sells products with handmade values, away from the open market focused on industrial products. In addition, idus supports artists to do their own work and provides various products to customers to revitalize the handmade market. At the same time, idus conveys an experience in which artist and customer communicate with each other.
The 'id' of idus contains the artist's identity, idea, and ideal, and 'us' means all people (Us) who create their own unique style.
idus is a space where the artist and the customer create their own story by connecting the 'artists' who creates artworks with sincerity and the 'customer' who seeks individuality with handmade products.
The brandmark represents the shape of 'd' as 'thread', a representative metaphor that symbolizes 'handmade, and represents the property of a handmade platform that 'connects' the artist and the customer.
idus operates idus Store, idus Table, Ideas Craft Lab, and online/offline classes so that users can directly experience the value of handmade.
The orange color symbolizes the warmth and happiness of idus, which connects artists and customers and pursues win-win.
The exclusive font can cover a variety of contents and uses a neutral geometric font
optimized for the IT environment.
Graphic motif represents the characteristic movement of 'thread', a representative metaphor that symbolizes 'handmade' and 'connection. Graphic motifs connected by a single thread can emphasize content or create patterns and objects.
idus has created a virtuous cycle structure in which everyone coexists between the platform, artists, and customers. Through this, idus is helping to expand the handmade market and creating a culture of consuming valuable works.
idus is a handmade platform that embraces all age groups and genders. idus does its best to make sure everyone can agree on why handmade is expensive and slow, and that it's worth it.
With a brand identity that contains the value of such a handmade platform, idus wants to establish itself as a brand loved by all artists and customers.
idus is an online and offline marketplace that sells products with handmade values, away from the open market focused on industrial products. In addition, idus supports artists to do their own work and provides various products to customers to revitalize the handmade market. At the same time, idus conveys an experience in which artist and customer communicate with each other.
The 'id' of idus contains the artist's identity, idea, and ideal, and 'us' means all people (Us) who create their own unique style.
idus is a space where the artist and the customer create their own story by connecting the 'artists' who creates artworks with sincerity and the 'customer' who seeks individuality with handmade products.
The brandmark represents the shape of 'd' as 'thread', a representative metaphor that symbolizes 'handmade, and represents the property of a handmade platform that 'connects' the artist and the customer.
idus operates idus Store, idus Table, Ideas Craft Lab, and online/offline classes so that users can directly experience the value of handmade.
The orange color symbolizes the warmth and happiness of idus, which connects artists and customers and pursues win-win.
The exclusive font can cover a variety of contents and uses a neutral geometric font
optimized for the IT environment.
Graphic motif represents the characteristic movement of 'thread', a representative metaphor that symbolizes 'handmade' and 'connection. Graphic motifs connected by a single thread can emphasize content or create patterns and objects.
‘통신/디지털 플랫폼 ’ 분야의 다른 수상작
