Shinsegae live shopping is a customized shopping platform that allows customers
to purchase products conveniently whenever and wherever they want. It provides three different experiences: exciting shopping content on tv, pc, and mobile, a range of products that accommodate customer preferences, and a new shopping experience that communicates with customers in real time.

The new concept of 'lively billboard', the new brand identity of shinsegae live shopping intuitively represents live service that interacts with customers in real-time, and creates a dignified difference among many shopping platforms. The design delivers product information in real-time, provides unexpected interest, and represents the characteristics of live service that convey new shopping experiences vividly before one's eyes beyond the limits of the media.

The graphic expresses the characteristics of lively and dynamic billboard screens
by using the motif of the brandmark. It effectively delivers the character of shinsegae live shopping by applying text and images to the gradient box, expanded from the brandmark. It also provides flexibility in applying to many different situations by utilizing transformed shapes, gradients, and patterns.