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‘BTS 'Love Yourself' Series BI’ 작품감상
'BTS' is the top idol group with worldwide fandom.
With the identity of the storytelling and singer-songwriter group, as the portrait and the leader of growing youth, the album contains messages that the young generation can feel the same such as dreams, wandering, temptation, hope and love.
'LOVE YOURSELF' is an album that connects 'School Trilogy, 'You Never Walk Alone, and 'Wings' and tells the way to full and shining youth.
BTS albums have big storyline that is linked organically.
If it has been talking about anxious and shaky youth in previous albums,
'LOVE YOURSELF tells you the way to a stable and shining youth.
All right relationships and growth, including love, begin with self-love.
'BTS' delivers a message of comfort and hope to a generation with depressed-self and low self-love and also talks about the growth of youth and true love through self-love.
To more effectively deliver the brand image of 'LOVE YOURSELF, the exclusive design system of 'LOVE YOURSELF' was employed.
Uniform design system was aimed for delivering the unique brand experience of 'LOVE YOURSELF.
The brandmark of 'LOVE YOURSELF is created by a motif that is based on the line of the emotional flow.
'LOVE YOURSELF is a story of four step: Wonder, 'Her, 'Tear', and 'Answer.
Sending a message of comfort and hope to the young generations with diminished and low self-love and talk about the growth of youth and true love through self-love.
Color represents the meaning of 'LOVE YOURSELF, and it is the element that connects the entire album. It shows the emotional flow and story through the change of color.
Sub brandmark expresses the flow of 'Wonder', 'Her', 'Tear', 'Answer'.
The custom font developed from the extension from the brandmark is a core design element representing the brand identity along with the graphic and brandmark of 'LOVE YOURSELF'
The flower graphic is a graphic element that connects
the entire 'LOVE YOURSELF' album and represents the feelings of youth.
The story is represented by utilizing the shape of the flower.
Continuous connected lines symbolize the feelings of youth such as pitapat, love, parting, pain, self-love.
With the identity of the storytelling and singer-songwriter group, as the portrait and the leader of growing youth, the album contains messages that the young generation can feel the same such as dreams, wandering, temptation, hope and love.
'LOVE YOURSELF' is an album that connects 'School Trilogy, 'You Never Walk Alone, and 'Wings' and tells the way to full and shining youth.
BTS albums have big storyline that is linked organically.
If it has been talking about anxious and shaky youth in previous albums,
'LOVE YOURSELF tells you the way to a stable and shining youth.
All right relationships and growth, including love, begin with self-love.
'BTS' delivers a message of comfort and hope to a generation with depressed-self and low self-love and also talks about the growth of youth and true love through self-love.
To more effectively deliver the brand image of 'LOVE YOURSELF, the exclusive design system of 'LOVE YOURSELF' was employed.
Uniform design system was aimed for delivering the unique brand experience of 'LOVE YOURSELF.
The brandmark of 'LOVE YOURSELF is created by a motif that is based on the line of the emotional flow.
'LOVE YOURSELF is a story of four step: Wonder, 'Her, 'Tear', and 'Answer.
Sending a message of comfort and hope to the young generations with diminished and low self-love and talk about the growth of youth and true love through self-love.
Color represents the meaning of 'LOVE YOURSELF, and it is the element that connects the entire album. It shows the emotional flow and story through the change of color.
Sub brandmark expresses the flow of 'Wonder', 'Her', 'Tear', 'Answer'.
The custom font developed from the extension from the brandmark is a core design element representing the brand identity along with the graphic and brandmark of 'LOVE YOURSELF'
The flower graphic is a graphic element that connects
the entire 'LOVE YOURSELF' album and represents the feelings of youth.
The story is represented by utilizing the shape of the flower.
Continuous connected lines symbolize the feelings of youth such as pitapat, love, parting, pain, self-love.
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