SK materials Brochure Design Project is a project that analyzes the brand's core values and proposes differentiated design solutions to provide the best brand experience. In order to reflect SK's corporate value and establish itself as a leading global brand in the global materials industry, SK Group's tone and manners were maintained while using various expressions to show unique differentiation.

We analyze the core value of SK materials and select the design direction to clearly represent the identity of the brochure.

Select an active image that contains the core value of SK materials. This strengthens the image of companies moving toward the Global Top Tier. It also selects photos that comply with the color guide to maintain the visual consistency of the brochure.

The core value of a brand applies in conjunction with the design elements that make up the brochure. It enables systematic information delivery with typography and auxiliary diagrams and maintains identity with SK brand color. Differentiate from other brochures with a variety of finishing.

Organize the hierarchy of information and proceed with layout placement that does not violate the design flow according to the divided hierarchy. It also utilizes diagram-type designs for the efficiency of content delivery.

Main color containing SK's value keeps identity consistent. Avoid monotony by using gradations that conform to color guides ranging from orange to red as design element.

Provide tactile experience with finishing. Develop a graphic containing semiconductor features and apply various finishings to the graphic elements for the supplementary experiences of the visual and tactile aspects.