스파이스피넛의 또 다른 수상작
제작사의 더 많은 수상 작품 보기
‘THE ILLON BI’ 작품감상
THE ILLON operates primarily as a B2B aesthetic brand while also expanding into international markets and B2C channels. To enhance the brand’s visual consistency and elevate its business operations amidst this growth, a rebranding project was undertaken. SPICE PEANUT organized and refined the existing scattered visual elements of the brand, establishing a new definition that clarified THE ILLON’s vision. Additionally, the product lineup was restructured to simplify management of multiple products, reduce design challenges for new product launches, and make it easier for customers to understand the products.
The previous logo of THE ILLON was designed with a power button motif, reflecting the slogan Powering On Your Skin.
However, issues with its visibility prompted a reassessment of the brand's philosophy on skincare, leading to the development of a new brand definition.
The core direction of the brand focuses on delivering active ingredients deep into the skin through various methods to enhance skin health. Based on this philosophy, the keywords cells and vitality were chosen. The new logo incorporates needle-like endings on letterforms to symbolize injecting vitality deep into the skin. Additionally, a dynamic symbol resembling living cells was applied to the letter O to intuitively convey THE ILLON's unique skincare philosophy.
THE ILLON focus of various way of absorption.
Good products, High effect products are the poroduct which can be absorb easily.
THE ILLON is a Hybrid Cosmeceutical brand focused on absorption, energizes the skin and preserves its vitality. Yes, we can make your skin better.
더일론은 에스테틱 B2B를 기반으로 국외 및 B2C까지 다루고 있으며, 다양한 확장을 앞두고 브랜드의 시각적 통일성 및 사업 고도화를 위하여 리브랜딩을 진행했습니다. 스파이스피넛에서는 기존 브랜드의 흩어져있던 시각적 요소들을 정리함과 동시에 새로운 정의를 구축하여 브랜드의 비전이 더 명확해질 수 있도록 했습니다. 또한 제품의 라인업을 구조화하여 많은 제품들을 조금 더 쉽게 관리하고, 새로운 제품이 나올 때에 디자인적인 고민이 줄어들 수 있도록 설계했으며, 고객에게 제품에 대한 이해도를 쉽게 전달할 수 있도록 했습니다.
흡수중심 코스메수티컬 브랜드 더일론, 피부에 에너지를 부여하고 생명력을 지켜냅니다.
The previous logo of THE ILLON was designed with a power button motif, reflecting the slogan Powering On Your Skin.
However, issues with its visibility prompted a reassessment of the brand's philosophy on skincare, leading to the development of a new brand definition.
The core direction of the brand focuses on delivering active ingredients deep into the skin through various methods to enhance skin health. Based on this philosophy, the keywords cells and vitality were chosen. The new logo incorporates needle-like endings on letterforms to symbolize injecting vitality deep into the skin. Additionally, a dynamic symbol resembling living cells was applied to the letter O to intuitively convey THE ILLON's unique skincare philosophy.
THE ILLON focus of various way of absorption.
Good products, High effect products are the poroduct which can be absorb easily.
THE ILLON is a Hybrid Cosmeceutical brand focused on absorption, energizes the skin and preserves its vitality. Yes, we can make your skin better.
더일론은 에스테틱 B2B를 기반으로 국외 및 B2C까지 다루고 있으며, 다양한 확장을 앞두고 브랜드의 시각적 통일성 및 사업 고도화를 위하여 리브랜딩을 진행했습니다. 스파이스피넛에서는 기존 브랜드의 흩어져있던 시각적 요소들을 정리함과 동시에 새로운 정의를 구축하여 브랜드의 비전이 더 명확해질 수 있도록 했습니다. 또한 제품의 라인업을 구조화하여 많은 제품들을 조금 더 쉽게 관리하고, 새로운 제품이 나올 때에 디자인적인 고민이 줄어들 수 있도록 설계했으며, 고객에게 제품에 대한 이해도를 쉽게 전달할 수 있도록 했습니다.
흡수중심 코스메수티컬 브랜드 더일론, 피부에 에너지를 부여하고 생명력을 지켜냅니다.
